Wednesday, May 06, 2009

Slide makeovers - good and bad

There are lots of sites and blogs which point out the foibles and follies of SlideWare, indeed I've done it here myself a number of times. Inevitably, there is a spectrum among these sites – some are good, some are very good and some are not good at all. I came across two slide makeovers recently that I thought I might share with you. One very good and one so bad, I madeover the makeover.

The Good
Here's the before:
Click to enlarge
And here's the after:
Click to enlarge
Now, I'm no graphic designer [I have the hairy scary bunch in the basement who fulfil that function] but to my eye, this work is excellent and to my presenter-brain, it is even better. The point of the slide is to illustrate the tremendous, consistent growth the company has enjoyed. That message is significantly diminished by the clutter and clumsy handling in the Before version. But just look at the clarity of the After – job done. Click on over to Jan's blog to read his thinking on this overhaul, it's good, good stuff.

The Bad
... which we can all agree is a stupid and audience-irritating way of presenting this information. Here's Dave's take on the after:
... which I think is just awful! It's cluttered and fussy; he leaves already-presented material sitting on the screen; and there are too many elements onscreen (although to be fair, Dave does introduce them sequentially in the podcast). This was very interesting data, which leaves no room for argument in the death-by-bullet-point discussion, but I really don't think this makeover does justice to the material. My sneaking suspicion is that this slide needs to make sense to a reader after the event as a leave-behind, hence the squishing and clutter.



4 comments:

ed said...

I hope our mutual friend mr Parodi doesnt charge much for his services, seeing as his podcasts cost $2 each I would imagine he charges a fair bit

Dave Paradi said...

Rowan,

Thanks for taking my work and giving your readers and viewers some more ideas on making it visual. The goal of my work is to help people who struggle with the challenge of figuring out how to make text slides into visuals. In the video that you watched at http://www.youtube.com/watch?v=14OXtDEJXyA, the real lessons were on how to present survey data as a visual instead of a list of bullet points. The video shows one attempt using a pie chart, which ends up confusing the audience more than the text annoyed them. I showed the slide I use in my live presentations, which demonstrates the use of the correct visual, a bar chart. My view is that most people are looking for ways to create visuals without having to learn graphic design, so I stick to what designers would find pretty plain visuals. That’s OK, since for most business presenters, it is a huge step up. While you and I may disagree on some aspects of slide design, I think we can both agree that more audiences would benefit from visuals than the “wall of text” that they usually encounter at most presentations. My slide makeover videos help demonstrate different ways of presenting common business topics that hopefully enlighten presenters and will help audiences understand their messages better.

To correct the previous comment from “ed”, my podcasts are always freely available on YouTube, through iTunes or on my web site.

Thanks for contributing to the discussion.

Dave Paradi
www.ThinkOutsideTheSlide.com

Rowan Manahan said...

Thanks for the comment Dave, and for taking the makeover in the spirit in which it was intended.

I too, wrestle with business users to get them to take any kind of a "step up" from text-laden slides, but I think one has to show them, using plain and simple visuals, a best practice approach that is cognisant of what the technology can do and what the latest research is telling us.

I have particularly enjoyed Stephen Kosslyn's Clear & To The Point and John Medina's Brain Rules. Prof Kosslyn's published research about what works and what doesn't work onscreen is invaluable also.

The bar is always moving, it is our challenge to find simple ways to help our clients keep up.

Eclecticity said...

You good dude. E.